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Diary of a Brand
Brand Consulting
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diary of a brand
Diary of a Brand: Luckin Coffee
Nothing lucky about it: How Luckin Coffee brewed the turnaround of the century using data
Sep 9
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Michelle Wiles |EmbeddedBrands
12
2
Diary of a Brand: A24
Turning an indie movie studio into a multibillion dollar brand
Jun 24
•
Michelle Wiles |EmbeddedBrands
81
3
Diary of a Brand: the Dallas Cowboys
How the Cowboys built the most valuable brand in sports
Nov 26, 2024
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Michelle Wiles |EmbeddedBrands
18
1
Diary of a Brand: Margaritaville
What others can learn from the unexpected fastest growing brand in hospitality
Jun 18, 2024
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Michelle Wiles |EmbeddedBrands
6
Diary of a Brand: Moncler
The playbook for turning a product into a luxury good
Oct 22, 2023
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Michelle Wiles |EmbeddedBrands
6
2
Diary of a Brand: Dr Dennis Gross
What celebrity brands can learn from the $100M+ skincare brand
May 30, 2023
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Michelle Wiles |EmbeddedBrands
4
Diary of a Brand: Hoka
How Hoka sneakers went from obscurity to $1Bn in revenue in 10 years
Feb 21, 2023
•
Michelle Wiles |EmbeddedBrands
8
1
Diary of a Brand: Blank Street Coffee
Blank Street isn’t a coffee shop. It’s a thesis on the future of urban pickup and brand discovery.
Dec 21, 2022
•
Michelle Wiles |EmbeddedBrands
16
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