Embedded Brand Strategy

Embedded Brand Strategy

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Embedded Brand Strategy
Embedded Brand Strategy
Diary of a Brand: A24

Diary of a Brand: A24

Turning an indie movie studio into a multibillion dollar brand

Michelle Wiles |EmbeddedBrands's avatar
Michelle Wiles |EmbeddedBrands
Jun 24, 2025
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Embedded Brand Strategy
Embedded Brand Strategy
Diary of a Brand: A24
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“I really like those guys. They don’t have the personality of movie executives.” Director Sofia Coppola on A24

A24 is building a new kind of movie studio.

The indie studio behind critically acclaimed films Moonlight, Uncut Gems, and Everything Everywhere All at Once has built a cult-like following thanks to its consistent delivery of auteur films that don…

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