Diary of a Brand: Hoka One One
How Hoka sneakers went from obscurity to $1Bn in revenue in 10 years
“Ugly.” “Weird.” “Clown shoe look.”
These are some of the ways Redditors on a 2014 Reddit/running post describe Hoka, the sneaker brand that Ugg parent company Deckers bought for a reported $1.1M in 2012.
Flash forward 10 years and Hoka generates over $1 billion in sales for Deckers. Last weekend when I went to a fitness class in New York, approximately h…
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