as a previous brand designer, this is so true. no one in any other department knows how to use the brand book, what we need to be making are playbooks!
Really great and wide-ranging, which is so often missed by brands. I also find the opposite is true, though—that some non-social-savvy brands *overutilize* their basic brand guidelines, and their content becomes a big giant mess of logos and brand colours. So basically, bland, and not dynamic.
Yessss couldn’t agree more with a brand playbook - I think this translates to creator/influencer playbooks and many other facets of marketing, through product into customer service interactions 🤝 not spon but moving across to frontify helped my team soooo much with this, the platform gives you so many options to play with and invites creativity - it’s a real gift
as a previous brand designer, this is so true. no one in any other department knows how to use the brand book, what we need to be making are playbooks!
soo agree. Brand guidelines tend to get underutilized
Really great and wide-ranging, which is so often missed by brands. I also find the opposite is true, though—that some non-social-savvy brands *overutilize* their basic brand guidelines, and their content becomes a big giant mess of logos and brand colours. So basically, bland, and not dynamic.
Yessss couldn’t agree more with a brand playbook - I think this translates to creator/influencer playbooks and many other facets of marketing, through product into customer service interactions 🤝 not spon but moving across to frontify helped my team soooo much with this, the platform gives you so many options to play with and invites creativity - it’s a real gift
I really like this. So often brand guidelines can feel generic, don't result in anything tangible, and never get updated.
1000%%% Bring on the brand sizzle reel
Such a good read!