Embedded Brand Strategy

Embedded Brand Strategy

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Embedded Brand Strategy
Why Oatly might not be overvalued
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Why Oatly might not be overvalued

A quick and dirty valuation of the brand

Michelle EmbeddedBrandStrategy's avatar
Michelle EmbeddedBrandStrategy
May 24, 2021
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Why Oatly might not be overvalued
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Oatly debuted on the stock market last week at a $12 billion+ market cap. Much of the conversation has centered on the “frothy” (pun intended) valuation. With zero profits and a multi-billion valuation on the NASDAQ, the alternative milk manufacturer is certainly valued like a tech company.

Is Oatly Overvalued?

Oatly’s $12 billion valuations sit at 25x it…

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