Embedded Brand Strategy

Embedded Brand Strategy

Values on Display

Why Anthropic is betting on being the likeable AI

Michelle Wiles's avatar
Michelle Wiles
Feb 07, 2026
∙ Paid

Most of the Super Bowl ad conversation in my feed this week centers on Claude’s campaign poking fun at competitor ChatGPT. In case you haven’t seen them, the ads showcase humorous situations where someone is using an AI chatbot, and an ad rudely barges in. Worth a watch.

User's avatar

Continue reading this post for free, courtesy of Michelle Wiles.

Or purchase a paid subscription.
© 2026 Michelle Wiles · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture