What’s better than a flagship store? A flagship hotel.
How Brewdog, Equinox and MUJI are telling their stories through places to sleep
A hotel is one of the more intimate experiences you have with a company. You sleep there, shower there, and entrust your personal items there. Hospitality leaders like Marriott and Airbnb have invested heavily in associating their brands with trust, luxury and convenience. But brands in other categories can offer something extra.
Who has recently entered…