Embedded Brand Strategy

Embedded Brand Strategy

The AI Popularity Contest

How ChatGPT, Gemini, Claude, and Perplexity are attempting to reposition 'ai'

Michelle Wiles |EmbeddedBrands's avatar
Michelle Wiles |EmbeddedBrands
Sep 12, 2024
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In the 1990s, Sony was preparing to launch a household robot. Their technology was impressive but imperfect: the robot could mishear commands or simply get them wrong. So, instead of launching the product as a robot (think block-y design, 3CPO-like interface, computer-like voice), the team launched it as a dog.

And this completely changed expectations of…

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