The 3 fashion product strategies
How to align product and brand strategy to create a profitable fashion business
Hi - today I am introducing a new framework for fashion brands. Fashion is an industry that is heavily branded. Brand can dictate which stores you visit, and how much you are willing to pay for similar items. But brand means different things to different companies. The role of Zara’s brand is to get you into the store. But there is little equity in a Za…