Surviving as a consultant in an AI world
Less thinking, more doing. And more doing differently.
In February, AI app Perplexity debuted its new ‘Deep Research’ feature, referring to it as 'McKinsey Consultant as a service.’
Deep Research does indeed act as a junior consultant, conducting research on a question with resulting implications and next steps.
My colleagues and I were discussing what it means for us.
As consulta…