It’s all about framing.

Distribution is not just access. It is positioning.

A lot of my friends are betting on the World Cup. But instead of using Kalshi or Polymarket, they’re placing bets through investing app Robinhood.

In 2025, Robinhood partnered with Kalshi to offer Kalshi’s prediction markets within Robinhood. For Robinhood, the logic was obvious: it wanted to enter the betting category without waiting for regulatory appr…