How long does it take to turnaround a brand?

(And how do you do it?)

I love a good brand turnaround. Often these turnarounds (ahem, revitalizations) happen seemingly out of nowhere. Suddenly Abercrombie is cool again and everyone knows it.

Starbucks and Nike are both in the middle of revitalizations. How long will it take for them to return to their former glory?

I would love to tell you the secret to turning around your b…