Embedded Brand Strategy

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Embedded Brand Strategy
Economics vs Taylor Swift

Economics vs Taylor Swift

What's better than raising prices to meet demand?

Michelle Wiles |EmbeddedBrands's avatar
Michelle Wiles |EmbeddedBrands
Nov 06, 2023
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Embedded Brand Strategy
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Economics vs Taylor Swift
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Taylor Swift priced her Eras tour tickets with average face value of $253.56. But due to higher demand than available supply, the average resale ticket went for $3,801. In-demand restaurants are following a similar trend: platforms like ResX and Cita offer marketplaces where you can buy and sell a restaurant reservation. Want to go to celebrity-laden Ca…

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