Down, but not out. How brands are reinventing DTC around experience

Lessons from Rent the Runway and Warby Parker at Fast Company’s Innovation Festival

Fast Company’s Innovation Festival featured two seemingly opposing panels. The first was a conversation among execs from direct-to-consumer firms Warby Parker and Rent the Runway discussing the topic ‘Unlocking the power of digital e-commerce.’

Right after, in the same room, came, ‘RIP DTC? How startups are rethinking a waning model’ featuring brands who…