Last week, Hailey Bieber’s face graced multiple news outlets after she announced that e.l.f. Beauty would be purchasing her 3 year old beauty brand, Rhode, for 1 billion dollars. Amidst a beauty slowdown, the acquisition is exciting.
It’s also a bit of déjà vu.
Just 7 years ago beauty conglomerate Coty purchased 51% of Kylie Jenner’s Kylie Cosmetics for $…